品牌兼并后老渠道与新品牌如何实现双赢（How does the old channel and new brand achieve win-win situation after brand merger）.doc

品牌兼并后老渠道与新品牌如何实现双赢（How does the old channel and new brand achieve win-win situation after brand merger） At the beginning of 2007, a news hit the fuyang beer industry in anhui province: tianyun wine industry has become a luxury beer distributor in China. The people who know the fuyang beer market are a little bit out of reach: yesterday, because of the heat of the middle and high quality beer channel, how come today to walk down the red carpet? Because Auckland liquor is China resources snow in fuyang iconic channels, and Auckland liquor was China resources snow before dealer, because the problem of many market level cant agree with, after playing. The two sides have been sharing and talking, and have been the focus of the beer industry in the northwest of anhui province. In fuyangs channel war, China resources still does not beat the sky rhyme, even in the market performance of slightly inferior wind, tianyun wine industry to be put into the arms of China resources, why? I have witnessed the classic case of the wisdom, strength, strategy, interest, will and patience of China resources snow and tianyun wine industry. Background: the ruler is short, and has the advantages To be sure, China resources snow is a big MAC in the Chinese beer industry. And what is the holy spirit of the wine industry? The author thinks, in fact, is the ruler is very short, does not have the director. Lets review the background information. As a central city in the northwest of anhui province, fuyang city of anhui province has more than 13 million people and also owns the largest marshalling station hub on the beijing-kowloon railway line. The smooth logistics, the flow of people, the information flow attracted the entry competition of many fast consumer brands. Beer market, for example, according to data shows, fuyang market total capacity of 40 million litres of beer, high-grade capacity of 1.6 million liters of wine, beer is competitive strategic, longjin beer, snow beer, one sky column