太阳能热水器国际市场营销分析（International marketing analysis of solar water heater）.doc

太阳能热水器国际市场营销分析（International marketing analysis of solar water heater） At present, the total amount of solar water heater in China accounts for 60% of the world total, which is the first country with solar water heater production and application, and the urban solar water heater has a penetration rate of over 25%. However, in the process of development, the development of solar energy industry in China is facing difficulties. Firstly, the enterprise is small and there is a vicious competition. More than 5,000 enterprises are engaged in the production of solar water heaters, but there are more than 10 enterprises with annual output of over 100 million yuan, less than 100 million yuan or more, and the concentration of the industry is low. The second is lower levels of technology. Many small workshops in tapping out a product is filled with the market, the enterprise as small scale, poor quality, weak service, can only rely on price war, this leads to the price war intensified between the solar water heater enterprises, many enterprises begin to seek out the strange circle of price war, to seek new market space. As the solar energy water heater industry competition intensified, shuffle has become the necessity of developing the solar energy water heater industry, from disorderly to orderly, from scattered to centralized, solar water heater industry is maturing. Facing the domestic competitive solar market, many enterprises have chosen to enter the international market to seek new profit margins. For example, the overseas market has been fully expanded since the end of 2005, and its products overseas have been exported to a dozen countries and regions including Korea, India, Thailand, Sri Lanka, France, Germany and Spain. For example, solar rain solar energy exports to Russia, Britain, South Korea, France and so on, became Chinas solar water heater export champion; The hanshin solar water heater exports South Korea and Italy; If you go to the United States, South Korea