威能壁挂炉营销策划方案（Plan of marketing planning for the wall hanging furnace）.doc

威能壁挂炉营销策划方案（Plan of marketing planning for the wall hanging furnace） Wah can hang furnace marketing plan. TXT is the smoke is lonely... If you dont smile, just drop it! People are not smart, and they learn to be bald. Dont say my heart if I cant bind my heart! No, no, no, no, no, no, no, no! Be happy when youre alive, because were dying. Please dont speak English to me in the future, OK? Plan of marketing planning for the wall hanging furnace Project organizer: Mr. Tian Project directory 1. Overview of wall hanging furnace products Second, market analysis 3. Analysis of competitor situation Iv. SWOT analysis of wei energy 5. Target market positioning Price strategy Vii. Product strategy 8. Channel strategy Promotion strategy 10. Cost estimation 1. Overview of wall hanging furnace products Wall-mounted gas furnace with natural gas, liquefied petroleum gas, city gas as the energy, the heating area of 300 m2 of less than, can be installed in the kitchen, balcony, basement or attic, can realize heating and living hot water at the same time dual supply. After adding the indoor temperature controller, can adjust the temperature of different bedroom at any time, the developer can save the boiler room to wait, the user can also press demand to consume. Solve many central heating wall-mounted gas furnace can not solve the problem, applied to the central heating of civil residential heating system, there are not frequently, indoor temperature chamber independent air-conditioning, under the provisions of the state of the high cost of heating temperature, heating, user burden, unable to provide living hot water and other shortcomings. For the engineering supporting customers (mainly real estate developers), the traditional centralized heating system has some disadvantages, such as huge one-time investment; Special boiler rooms and special personnel are required; Due to the existence of boiler room, a large amount of commercial housing and green land are occupied, which increase