悬念式广告,品牌知名度提升的快车道（Suspense advertising, the fast lane of brand awareness promotion）.docVIP

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悬念式广告,品牌知名度提升的快车道（Suspense advertising, the fast lane of brand awareness promotion）.doc

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悬念式广告,品牌知名度提升的快车道（Suspense advertising, the fast lane of brand awareness promotion）

悬念式广告,品牌知名度提升的快车道（Suspense advertising, the fast lane of brand awareness promotion） On March 26, 1974, two major dailies in Taiwan published an advertisement for a locomotive that did not indicate the label. The area is 8 batches of 50 rows. It was surrounded by wide web lines and kept in a blank space. On the upper end of the blank, there is an illustrated locomotive illustration. Below it, there are six lines. The content is dont buy a locomotive today. Please wait six days. You must think carefully about buying a locomotive. There is an unexpected good car coming. The next day, I continued to publish the AD, which changed only one word: please hold on for five days. The advertisement of the day caused a reaction. The peers inquired about the advertising of the three Yang, so they grumbled to the three Yang, asking, why did the two days ask the consumers not to buy the locomotive? Because every locomotive store has lost sales. On the third day, the content of the AD continued to focus on a single word, instead: please wait another four days. The advertisement of the day, which caused the reaction, is the advertisers own local distribution shop, complained that the business has been reduced. The fourth day, the content is cancelled today dont want to buy a motorcycle, changed to please wait for three days. Want to buy a motorcycle, you must consider the appearance, fuel consumption, power, endurance, etc. Have a good car is coming with a difference. The advertisement of the day caused another reaction. Its the salesmen of the advertiser who yell I cant stand it. The advertising of these days affected their sales volume. The reaction in the three days has left advertisers with a sense that they can almost stop the trailer. The AD agency in the AD agency is the head of the AD hoc group, to urge the advertiser, to endure, to insist. , the fifth day of the advertising content slightly changed to: this let you wait long, regardless of appearance, power, endurance, dura