成熟产品如何撑杆跳――看毛竹的营销魔法（How does mature product pole vault - see the marketing magic of bamboo）.docVIP

成熟产品如何撑杆跳――看毛竹的营销魔法（How does mature product pole vault - see the marketing magic of bamboo） In the enterprise growth trajectory, the difficulty of development is often 10 100, is a enterprise growth from the cardinality of 1, 100 times, sometimes is not difficult, but if the base is 100 to grow 10 times, will greatly increase the difficulty. Some pharmaceutical enterprise is like this, because some of them to start early, in the old system with your own network advantages, roll out, have a plenty of competition in the smaller cases caught one or two good product, or with a bold investment, advertising, or by one or two at the time was talents means, such as soft, conference marketing, etc., on a big stage. But the change in the competitive environment and policy environment has left these businesses stagnant. What about these post-growth pharmaceutical companies? The bamboo high-speed growth phenomenon from marketing perspective, may be a revelation to the pharmaceutical enterprises that want to expand the original market. There is a bamboo bamboo in sichuan, known as the magic bamboo, and its growth process is one of the wonders of nature. The appearance of bamboo was born five years before almost no longer change, but by the end of the sixth year of the rainy season, it would be like a magic, upward at the speed of a day on average 1.8 meters long, 15 days can be crazy to 27 meters high, become the height of bamboo forest. Someone just want to solve the riddle of the growth of bamboo, and digging up the ground, and was surprised to find that isnt grow bamboo in the first five years, but the way to a kind of ordinary people cant see it in the long - long into the ground. Bamboo use five years to their roots firmly in the ground, each one hectare of bamboo, bamboo root length can reach more than 24000 km, and then, when time comes, created the myth of high-speed growth. Why does bamboo grow after five years of growth? From the marketing point of view, bamboo five