电动车营销新模式（New model of electric vehicle marketing）.docVIP

电动车营销新模式（New model of electric vehicle marketing） Wen/shang Yang consultation with guo liwen In recent years, along with the electric bicycle (hereinafter referred to as the electric vehicle) with the rapid development of industry, some consulting companies begin to enter electric car production enterprises product development, enterprise management and marketing. Some excellent consulting company not only provides for the enterprise development strategy planning, marketing planning, enterprise management plan and also in-depth enterprise counselling homework, spoke highly of by the enterprise; But there are also a few consulting firms that have only a more empty theory, and the proposed scheme cannot operate. How is the consulting firms theoretical knowledge better integrated with the needs of the enterprise? Starting in 2006, has a domestic famous electric vehicle production enterprises and good consulting firm cooperation, did an interesting experiment: after the permission of the dealers, to the enterprise S brand electric car temporarily handing a regional franchise consulting experts operation, limited operation time and area (even if the error is not too big). Since the start of the trial from the middle of January, consulting experts sales as the subject research, market as the project operation, the practice of experts to sell cars and traditional dealers selling cars shows flavour differences, is thinking about something. 1. The dealer is busy stocking the goods and the experts are busy investigating. The experiment began with 20 days before the traditional Chinese New Year. According to previous experience, around the Spring Festival is the golden period of selling electric cars. Other local brands are rushing to order in order to sell unbroken documents. Experts and consulting firm at this time, organize relevant personnel to the streets and supermarkets to market investigation, and they said, we first when the dealer, not a waste of money, to find out