我国商业健身俱乐部的发展特征及经营模式_李小芬.pdfVIP

30 3 Vol. 30 No. 3 2006 5 Journal of Shan hai Universit y of Sport May . 2006 李小芬 ( , 100084) : 运用文献资料调查和实证研究等方法, 对我国商业健身俱乐部的发 特征进行分析结果显示: 商 业健身俱乐部一般实行会员制, 它的服务产品由核心产品期望产品延伸产品构成; 服务产品具有无形性, 生 产消费的同步性异质性易逝性, 产品所有权的不可转让性, 健身后效性, 公共产品和私人产品的双重性特 征认为: 特许加盟连锁经营模式是商业健身俱乐部的发 趋势 : 健身俱乐部; 商业健身俱乐部; 会员制; 服务产品; 特性; 连锁经营 : G80- 05; G81217 : A : 1000- 5498( 2006) 03- 0026- 06 Development Characteristics and Operative Model of Commercial Fitness Clubs in Our Country LI Xiaofen ( Dance T eachin Research Section, Beijin University of Sport, Beijin , 100084, China) Abstract: It applied the research met hods of literature, investi ation, case research etc. to analyzin the development and characteristics of commercial fitness clubs of our country. The results show that commercial fitness clubs enerally put into practice the members system, their service products are made of the three parts of core products, expectant products and extendin products. The service products have the follow in features: invisibility, t he synchronism of production w ith consumption, the character of difference in qualit y, bein easily out of date, untransferable nature of the ow nership of products, fitness effects producted latter, and double nature of public products and private products. It holds that the model of interlock operation of specially permitt ed alliance is the tendency of the development of commercial fitness clubs. Key words: fitness club; commercial fitness club; member system; service products; characteristic;