浅析鲜芋仙甜品店的营销策略.doc

浅析鲜芋仙甜品店的营销策略 摘 要 随着我国改革开放的不断深化，我国经济发展取得重要成效，企业之间的竞争日益激烈，因而必须高度重视营销策略。本文对鲜芋仙甜品店的营销策略问题进行了探讨，首先对鲜芋仙甜品店的发展历程和主要产品和各类进行了简要概述；然后对鲜芋仙甜品店发展现状进行了分析；接从优势、劣势、机会、威胁四个方面对鲜芋仙甜品店营销环境进行了SWOT分析；接着运用4P组合策略对其营销策略进行了分析；最后提出了鲜芋仙甜品店的营销模式的启示及未来发展战略建议。 关键词：鲜芋仙甜品店，营销策略，SWOT分析  Analysis of taro Xian dessert shop marketing strategy Abstract With the continuous deepening of Chinas reform and opening up， Chinas economic development has made important progress， the increasingly fierce competition between enterprises， so we must attach great importance to marketing strategy. Discussed in this paper the problem of marketing strategy of fresh taro Xian dessert shop， first of all， the development process of taro Xian dessert shop and the main products and various were briefly introduced; then has carried on the analysis to the current situation of the development of taro dessert shop directly from Xian; advantages and disadvantages， opportunities， threats four aspects has carried on the SWOT analysis on the fresh taro Xian dessert shop marketing environment; then use 4P combination strategy has carried on the analysis to its marketing strategy; finally put forward the fresh taro Xian dessert shop marketing model implications and future development strategy suggestion. Keywords: taro Xian dessert shop， marketing strategy， SWOT analysis   目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc410998147 一、企业基本概况  PAGEREF _Toc410998147 \h 1  HYPERLINK \l _Toc410998148 （一）发展历程  PAGEREF _Toc410998148 \h 1  HYPERLINK \l _Toc410998149 （二）主要产品和种类  PAGEREF _Toc410998149 \h 1  HYPERLINK \l _Toc410998150 二、企业发展现状分析  PAGEREF _Toc410998150 \h 1  HYPERLINK \l _Toc410998151 （一）市场结构和市场机会分析  PAGEREF _Toc410998151 \h 1  HYPERLINK \l _Toc410998152 （二）市场定位及目标市场分析  PAGEREF _Toc410998152 \h 2  HYPERLINK \l _Toc410998153 三、企业SWOT分析  PAGEREF _Toc410998153 \h 2  HYPERLINK \l _Toc410998154 （一）优势分析  PAGEREF _Toc410998154 \h 2  HYPERLINK \l _Toc410998155 （二）劣势分析  PAGEREF _T