8S营销模式（8S marketing model）.docVIP

8S营销模式（8S marketing model） In the 8S marketing model is also an essential element. But from the market point of view, these four elements are required for a specific refinement operation and powerful system to support, so we have to extend the product as product architecture (including product positioning, product design, product design, product line portfolio price etc.); raise prices for the profit distribution system because from the marketing value chain, is not only a market price system, should also include the internal spread system, the combination of the two can reflect from the cost of goods sold to the retail price between the value of space and in all aspects of the distribution of benefits (including retail price, distribution price, the retail price of the factory, sales price, cost, market cost, cost, product sales product sales profits); the channel extended to channel distribution system (including channel positioning, channel design, channel strategy The member selection, channel development strategy, channel strategy, promotion strategy and channel optimization), which is one of the core elements of Chinese market marketing characteristic; the promotion decomposition extended to brand building system and promotion flow management system, because the promotion focus on the market operation level, it should be carried out in the brand strategy guide but, the brand construction is increasingly valued by the enterprises, and is a long-term process of accumulation, is different in nature and promotion. 2. based on the characteristics of dynamic Chinese enterprise marketing practice, we added three elements: one is the management system (including the marketing organization structure, marketing process, marketing management system, marketing operation strategy, etc.) Chinese enterprise sales management has long been the origin of light, but also as a system of marketing mode, it requires a matching system to guarantee organization. Two is marketing team