90后李宁定势还是定位管理（Post-90 li ning set or position management）.docVIP

下载本文档

1
0
约 6页
2017-07-20 发布于河南
举报
版权申诉

90后李宁定势还是定位管理（Post-90 li ning set or position management）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

90后李宁定势还是定位管理（Post-90 li ning set or position management）

90后李宁定势还是定位管理（Post-90 li ning set or position management） January 17, 2011, Li Ning Co announced 2010 performance notice, said: the groups overall gross profit margin and profit margin in 2010 as compared with 2009 levels.. The word Xiang is a good expression of chinese. However, obviously difficult to reshape its brand strategy implementation for the first half of the year to Mathematics modesty: 2010 price fell 44%, in the end of the first month in the market value of the evaporation of more than HK $5 billion; in 2011 second quarter orders growth decline, investment banks badmouth and reduction...... Performance is the best criterion for testing strategy. Practice shows that more than half a year, rebranding strategy Lining, the ideal is full, the data is very skinny. After 90 Lining: set or positioning? As Chinas sporting goods industry leader, Lining at the beginning of the mark on the cause of widespread concern and heated discussion. At the time, however, the focus was on new LOGO design and new brand advocates, Make, the, change.. Surprising and doubtful is that, after Lining into the logo implementation phase, but in advertising demands and store image, together with the new standard launched the 90 Lining complementary positioning and appeal. After 90, Lining, exactly is set or positioning? After 90, Lining Lining core consumer groups are facing embarrassment. As we all know, consumers aged 35~40 account for more than 50% of Linings brand. After 90 Lining appeal is to actively request or inform their core consumer groups, know old and retreat? The author believes that any successful strategy needs to be split open strategy, tactics. Lining so anxious to lose, what is the location or orientation? Is open or cover? In the brand positioning level, Super Girls big success and Dream China completely failed, can give Lining some inspiration and reference? Super girl only allows school-age girls competing, the result is everyone all the audience will catch its in