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中国服装业还很需要假洋鬼子(Chinas garment industry fake foreign devils)
中国服装业还很需要假洋鬼子(Chinas garment industry fake foreign devils)
Now many Chinese local garment enterprises, from the brand name to the promotion, love are packaged into their own foreign brands to the operation, the garment industry has become a common phenomenon, for a time, the clothing market is flooded with foreign faces too much.
This phenomenon Chinese false foreign devil clothing brand, the marketing industry by many knowledgeable people criticized that this quick opportunistic approach is not conducive to long-term development of Chinese brand, is not conducive to establishing our national clothing brand and brand culture. Admittedly, this view is very reasonable, but in light of the history and current situation of Chinas garment industry, I think the current phenomenon of fake foreign devils in clothing brands is in line with the characteristics of Chinas current market. From a philosophical point of view, existence is reasonable. The existence of fake foreign devil phenomenon in Chinese clothing brands is absolutely reasonable and inevitable, and it is in line with the development trend of mainstream market of Chinese clothing.
Now we just go to the mall, will find at least half of the clothing brand looks very foreign flavor, but knowledgeable people generally know, the number of foreign brand is really willing to fear no more than 1/5 of them. But the big shopping mall can have so many foreign flavor brand appearance, at least show that these foreign brands, at least the quality of products and no problems, but also more popular with the market, live are still very moist.
Because Chinese most consumer ability is very limited, consumer psychology is not mature, so the foreign brands will produce foreign brands blindly trusted and popular, plus Montagut, dandy in foreign countries is not the top brand in the domestic market operation has achieved great success, so many garment entrepreneurs see huge opportunities hidden behind the foreign brands. Therefore, it
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