2013年春季网络营销网上作业1（Spring 2013 online marketing 1）.docVIP

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2013年春季网络营销网上作业1（Spring 2013 online marketing 1）.doc

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2013年春季网络营销网上作业1（Spring 2013 online marketing 1）

2013年春季网络营销网上作业1（Spring 2013 online marketing 1） Detailed information: Question number: 1, question type: Radio question (please choose the only correct answer in the following options): 5 Content: The following online consumer segmentation variables are demographic variables. A, region B, personality C, income levels D, city size Standard answer: C Student answer: D The score is 0 Question number: 2, question type: Radio question (please choose the only correct answer in the following options): 5 Content: The following network marketing strategy implementation method, does not belong to resource complementary law is (). A, exchange links B, exchange advertising C, content sharing D, multi point multiple business information Standard answer: D Student answer: D The score is 5 Question number: 3, question type: Radio question (please choose the only correct answer in the following options): 5 Content: The following is not a discount. A and quantity discounts B, discount card C, patronage points D, electronic coupons Standard answer: C Student answer: C The score is 5 Question number: 4, question type: Radio question (please choose the only correct answer in the following options): 5 Content: Why do you intend to buy mobile phones at this price? Belong to (). A and filter questions B and opinion questions C and factual questions D and explaining questions Standard answer: D Student answer: D The score is 5 Question number: 5, question type: Radio question (please choose the only correct answer in the following options): 5 Content: Fords ad: no matter what car you want, we only have black.! What kind of marketing concept does it belong to? (). A, product concept B, the concept of production The concept of C and salesmanship D, the concept of social marketing Standard answer: B Student answer: D The score is 0 Question number: 6, question type: Radio question (please choose the only correct answer in the following options): 5 Content: The provision of low-cost products