新奶酪催生新型家电经销商（New cheese has spawned new home appliance dealers）.docVIP

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新奶酪催生新型家电经销商（New cheese has spawned new home appliance dealers）.doc

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新奶酪催生新型家电经销商（New cheese has spawned new home appliance dealers）

新奶酪催生新型家电经销商（New cheese has spawned new home appliance dealers） Held in Beijing on March 29, gome electrical appliances, the theme of manufacturers hand in hand, make IT a new press conference, officially announced its to domestic and foreign well-known PC makers custom list after the bidding result. The news caused a stir in home appliances and IT, and there were concerns that the push of the home appliance chain enterprises will break the original distribution pattern of IT. In fact, the past, both from inside the home appliance manufacturers and the media, are punctuated big dealers, in upstream and downstream channels for control, sell mass customization, leading channel revolution the news. One influential event is on December 27, 2001, suning group and panasonic company panasonic for suning wide-area custom air conditioning type of chain system to reach consensus and held a ceremony, claimed wide-area volume to create mass customization marketing model. Professional analysts for suning and panasonic is a very special day, also is a red-letter day in the history of Chinese home appliance circulation industry... mass customization is to optimize supply chain, enhance the ability to respond to customers for a meaningful way, it brings to the traditional mode of production, circulation and consumption. Custom is not only a manufacturing process, logistics system and marketing strategy, it in improving the quality of service at the same time, simplify the process of the whole demand judgment, and make people realize that only provide those can reflect the customer specific requirements of product is the best service, break the traditional mode of production that make the manufacturers and customers of isolated one-to-many relationship as one-to-one relationship... It is. For this kind of mass customization the application of the present stage in China home appliance distribution pattern, the author thinks that it is only in the perspective of events or project, in