新技术来了 试试守旧战略管理（New technologies are coming to try old-fashioned strategic management）.docVIP

新技术来了 试试守旧战略管理（New technologies are coming to try old-fashioned strategic management） It was only a matter of time before the old technology was defeated by new technology - it was a bias. The emergence of new technology will highlight the heterogeneity of old technology and bring new living space to old technology. Rejecting new technology is not a sign of inaction. Old school is also a feasible and reasonable strategy. Wen? RON? Ron Adner, Daniel? (Daniel Snow Snow) With the rapid development of technology, an eternal challenge is whether the old technology can only be returned after the emergence of new technologies, and give away market share. In fact, the new technology is not only threatening, but also exposing the potential heterogeneity of older technologies. If this heterogeneity is well developed, even with the competitive threat of new technologies, companies can create a sustainable new market for old technologies. Three old-school strategies After new technologies emerge, old technology companies can take three big strategies - competition, contraction and relocation. Among them, the ability to compete largely depends on the enterprise and technical attributes, while the ability to contract or reposition depends on the heterogeneous source of demand that is generally accepted by consumers. Competition with new competitors, though few old tech firms openly claim to compete with the new technology platform, is in fact very popular. BMW, for example, has a project called efficient power that deals with rivals innovation in alternative power systems. So far, the BMW company succeeded in the competition, its efficient engine power technology, automotive products equipment have competitors developed by hybrid system was comparable to fuel economic performance. The greater the degree of heterogeneity of old and new technology in the gap market in budget constraints, consumer preferences and emotional attachments, the greater the chance of opening a niche marke