crm数据库（The CRM database）.docVIP

crm数据库（The CRM database） Several principles for building CRM databases Zhi Hua Xin CRM (Customer Relationship Management) is the product centric model of enterprises to customer centric model transfer Corollary. The goal is to attract and retain more customers by offering faster, more attentive services On the other hand, through the overall management of business processes to reduce enterprise costs. CRM is both a concept and a concept Sets of management software and technology, its implementation effect is good or bad, with customer information database is good or bad is closely related. So what? Build a CRM database with good performance? Recently, customer relationship management (CRM) has been paid more and more attention by enterprises, and has been more and more appreciated by software vendors. Obviously However, to implement CRM, you must first establish a customer database to store the relevant information of the customer into the database . How do you build a customer database? Its basic steps are no different from those of building other databases, but to the extent that two The record information (such as collection and arrangement) is very particular. This article talks about some basic views on this issue. CRM combines with data warehouse and SFA First of all, this relates to how CRM connects to existing systems in an enterprise. In fact, in the current enterprise, Generally there are two ways: first, CRM and SFA (sales, force, automation, automatic sales software) knot One is to combine CRM with data warehouse. For mature companies, however, they tend to employ two kinds of knots Together, the SFA software package is used to manage the sales cycle, and then the data is passed to the decision support database, Pre and post sales data and long term customer data management. At the same time, they tend to incorporate these sales data and Other data (such as external statistics, billing, market research data, etc.) combine to create a rich customer databa