策划调研（Planning Research）.docVIP

策划调研（Planning Research） Research on the image planning of C2 Hospital -Identify research steps The hospital image planning and investigation is through to the hospital image condition investigation, the hospital realistic image present situation carries on the appraisal and the judgment, in order to determine the image strategy, carries out the image planning plan. The hospital image planning and investigation is a very important work in the hospital image planning activity, only if the hospital image condition is diagnosed accurately, can we plan the practical idea in the fierce medical market competition, and obtain the good social and economic benefit through effective implementation. The research steps of hospital image planning mainly include: 1 Determination of research purposes The scope of hospital image investigation is very extensive, in the specific research work, its emphasis is also different, therefore, before carrying out the research work, should first according to the image work need, the determination research goal. 2 Identifying Selected topics for investigation The selection is the starting point of the hospital image Planning survey, which indicates the overall direction and purpose. The first task facing the topic is to determine the scope of investigation. The specific work includes releasing tasks, reviewing documents, holding small symposiums, visiting experts, analyzing the public, and finalizing research projects. In the hospital survey, there are many things that can be investigated. Unless a clear definition of the problem is made, the cost of gathering information may outweigh the value of the research results. Therefore, in the topic, should try to make the selected topic specific. In addition, we must pay attention to the relationship between the conventional image research subject and the targeted research topic when choosing the topic. General Image survey is necessary, but also according to the hospital situation, make targeted res