吉利汽车（Geely Automobile）.docVIP

吉利汽车（Geely Automobile） Analysis of five forces model of automobile industry Geely Automobile The five force analysis model was proposed by Michael Porter (Michael Porter) in the early 80s, which has a global far-reaching impact on the formulation of enterprise strategy. The analysis of competitive strategy can effectively analyze the competitive environment of customers. Five forces are: bargaining power of suppliers, bargaining power of buyers, ability of potential competitors to enter, substitution of alternatives, competitive ability of competitors in the industry. Five forces model analysis of Geely Automobile (I) competitors within the industry Geelys main competitors are BYD, Chery, Shanghai GM, TOYOTA. 09 years, BYD in the Chinese market share of 3.55%, Cherys market share of 4.7%, Shanghai GM in Chinas market share is 8.3%, TOYOTAs market share is 8.6%. Thus, the domestic market, these major competitors in the low, medium and high-end are sound, but also very competitive products contend with geely. TOYOTA leads the Chinese market. But the advantage of TOYOTA is not obvious, and the situation of monopolistic competition is basically forming in Chinese automobile market. For Geely, the main competitors in the low-end market is BYD and Chery, Chery consumers on the quality and the quality of all the pretty sure that the main competitors in the high-end Geely Shanghai GM and TOYOTA. These two enterprises have a considerable brand advantage, in the minds of consumers has also established a high quality, high quality image, but the price is high. The China Geely brand after nearly ten years of development, in the low-end car market already has enough strength and joint venture brands compete in the manufacturing process, technical level, design and appearance, the interior has a good performance. From the beginning of May 2007, Geely entered the period of strategic transformation, the core is from the price to advanced technology; from cost to brand innovation, a