广告翻译（Advertisement translation）.docVIP

广告翻译（Advertisement translation） Advertising, as an applied language, is a widely used medium of communication in todays society. In order to make advertising have a special appeal, many advertisements have been refined by many times. The words are beautiful and original, the syntax is concise and rich in content, and it has strong artistic appeal and artistic language. When aesthetics and advertising English are translated into marriage, what specific changes will be made in the translation of the translators writings? I. The beauty of rhyme 1.Big thrills, small bills. (taxi AD) A) big thrills, little flowers. B) a great thrill, a small expense. Beauty is refers to the advertisement word pronunciation loud, rhythm, music, give a person to enjoy the beauty of hearing. Advertisement English often uses various phonetic performance means to obtain beautiful sound effect. In this example, the original text and the translation B rhyme, the translation of the original sentence and the same wonderful, catchy, easy to read. Red, hot, fashion, at, Ravel, Sizzling, All, these, and, many, many, more., In, a, of, colors, plain, or, what, you, You, want, it, fancy., We, riot, VE, got,,, it, styles.,.Revel, Who, else. (shoe advertising) A) La style, fashion, fashion, all these, and more, fancy, plain, or whatever you like, you want it, we have it, who else will there be besides La Laval? B) Lavelle hot fashion, sizzling styles. All these and many more colorful, simple, everything, including your satisfaction. You want it, we have it, who else will there be besides La? In this example, the A and the B, it is not difficult to find the B due to the use of expression of Chinese reduplicated words and catchy, its rhyme beauty and artistic conception, dynamic strength, full of sound and colour to describe the style of shoes, style and color, the image of goods are flexible in reproduction in front of the audience. The A is not a mistranslation, but read the Laixun color. Pepsi, hits, Co