从跨国烟草公司在中国的行为看其下一步举动 默认栏目 默认栏目 薄积厚(See the next move the default column default column from the Jihou thin multinational tobacco companies in China behavior).docVIP
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从跨国烟草公司在中国的行为看其下一步举动 默认栏目 默认栏目 薄积厚(See the next move the default column default column from the Jihou thin multinational tobacco companies in China behavior)
从跨国烟草公司在中国的行为看其下一步举动 默认栏目 默认栏目 薄积厚(See the next move the default column default column from the Jihou thin multinational tobacco companies in China behavior)
Look at the next move from multinational tobacco companies in China
A review of the tobacco companies actions in China in recent years
Can be divided into several stages:
(a) from reform and opening up to 1993
This phase is characterized by the Wei Yan of the products, directly in the product market launch offensive. Unfortunately, Wei Yan has not been as successful as the foreign color TV set entering the Chinese market. There are two main reasons: first, the difference in taste, Chinese smokers do not accept mixed cigarettes and taste of flue-cured tobacco cigarettes, this point to foreign tobacco companies unexpectedly, mixed-type cigarettes in Chinas market is difficult to break, only some relatively open big cities have a small number of fans. Second, since 1982, the implementation of Chinas tobacco monopoly system, Wei Yan by high tariffs, low quotas and other lines of defense barrier. But even so, the multinational tobacco giants are not all that much.
Several salient events at this stage are:
In the middle of the 80 s, bat cooperated with Anhui Wuhu cigarette factory to develop the Derby brand cigarette;
1988 U.S. Renault Tobacco Company and Xiamen cigarette factory joint venture to establish the First Sino-foreign joint venture cigarette companyHuamei cigarette Co.
1991, the United Kingdom Lok Fu Door Tobacco Company and Shandong Province Tobacco company jointly established Lok Fu Door tobacco Company.
1992, Hong Kong Nanyang Brothers Tobacco Co., Ltd. and Shanghai cigarette factory to build a joint venture Shanghai International Tobacco Co., Ltd. [H1].
Although the Winston, camels, Hilton, and soft seven Wei Yan, which are produced by these joint ventures, are mostly sold abroad, multinational tobacco giants are well acquainted with Chinas tobacco business.
(ii) 1994-Late 90
Technical cooperation is
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