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从士文化园到乡村家园(From scholar Cultural Park to rural homestead)
从士文化园到乡村家园(From scholar Cultural Park to rural homestead)
Returning to basics--from Cultural park to country Home
Zheng Zeguo
Download (Mr. KB)
[Reprint] Return to basics--from Cultural park to country Home
2006-1-1 23:30
The marketing planning of scenic spots is pragmatic. Everything from the consumer demand and the actual situation of the scenic spot, dishonesty slightest exaggeration. Now some advisory bodies in the new scenic spots to do early planning, like cultural excavation and cultural packaging. It would have been a good thing. Scenic spots are like people, s, always pleasing to people. However, cultural packaging to see clearly the object, you can not regard culture as a label, caught who is a mess. For example, you let a kind-hearted peasant wear a gown, let him arty, it is very unpleasant, and even ruined his simple image.
In the spring of 2003, a friend of mine, who was a leader of the town, came to me and asked me to help him to read a travel project plan. Plan book thick and thick, eloquent good tens of thousands of words, is a University of Tourism department director personally for the town to write.
A look at the proposal title, I was startled: xx Cultural Park. To Wuxi 15 years, why never heard of the town has culture? Just ask him whats going on. He told me, just transferred to the town, took over a project, is a superior government investment in the town of a tourist area, soon completed opening. My friend is a steady man who has worked in the township economy for many years. He told me that somehow there was some uncertainty in my mind. Id like to see if this project can be done.
So, I began to seriously study the plan book, and about three days after he went to the scene survey scenic environment.
After reading the plan, I understood the friends concern, not without reason. To tell the truth, the Planners writing skills are indeed profound. Write is a literary talent flying, extremely sensational. Vividly depicts a literati in the Cultural Pa
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