推动传统媒体与新媒体融合发展的基本路径（The basic path to promote the integration of traditional media and new media）.docVIP

推动传统媒体与新媒体融合发展的基本路径（The basic path to promote the integration of traditional media and new media） The basic path to promote the integration of traditional media and new media The traditional media and new media integration and development, not only need to upgrade technology, platform development, content innovation, and the need for reform of the organization structure and management system, promote the traditional media and new media to achieve the depth of integration in the content, channels, management etc.. (1) to strengthen the traditional media, establish the mainstream authority, and give full play to the leading role Although the rapid development of new media, but from the actual situation of our city news and publicity, the traditional media can not be replaced by new media. In the wave of media convergence, the traditional media should constantly strengthen their own construction, forming brand advantages, in order to achieve the goal of leading new media development, and promoting the influence of traditional media to radiate new media. One is the concept of change, strengthen the Internet thinking, learn to use network technology to transform traditional media, constantly adapt to the characteristics of the new media equal exchange, interactive communication, the concept of establishing a user to change the one-way media dissemination, users passively accept the way, pay more attention to the user experience; the two is the traditional media to adapt to the era of all media users to participate in public opinion the characteristics of enthusiasm, in-depth grasp of major news events of the various public opinion, public opinion guidance to broaden the perspective, expand their influence, bigger and stronger own brand, to maintain a good image, so as to improve the new media in the minds of users authority and credibility. (two) grasp the trend of the times, learn from advanced experience, and further update and deepen the concept of media convergence A