从苏宁永乐的热水器贴补公告谈促销活动设计七大原则（Talk about the design of the seven principles of promotional activities from the supplement water heater Suning Yongles announcement）.docVIP

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从苏宁永乐的热水器贴补公告谈促销活动设计七大原则（Talk about the design of the seven principles of promotional activities from the supplement water heater Suning Yongles announcement）.doc

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从苏宁永乐的热水器贴补公告谈促销活动设计七大原则（Talk about the design of the seven principles of promotional activities from the supplement water heater Suning Yongles announcement）

从苏宁永乐的热水器贴补公告谈促销活动设计七大原则（Talk about the design of the seven principles of promotional activities from the supplement water heater Suning Yongles announcement） In December 7th and December 8th, Shanghai spate of two overage service gas water heater due to gas poisoning, the death of 4 people and 3 people. In December 9th, the Morning News published in the news headlines, calls attention to the safety problems of overage service water heater, and make an estimate, only Shanghai is about 70~100 million overage service need to replace the gas water heater. Yesterday, the brand missionary published a solar water heater, how to seize the hidden business opportunities behind the tragedy? Bowen, to remind the broad masses of solar water heater brand should seize this opportunity. As usual today at the Morning News, find the domestic home appliance retail giant Suning and Gome two (Yongle) reaction speed is also very fast, with a half length version published in the supplement to replace the gas water heater sales promotion. Read and compare the two newspaper ads, the brand may be the introduction of the missionaries that too hasty reason, two activities have certain defects. So how do you plan and design a successful sales promotion? Brand missionaries believe that as long as the following seven principles, sales promotion has been successfully more than half. The first reason for a promotion, promotional activities, to convince consumers to generate interest, there must be a reason, namely A thing has its cause. This is very good to understand, we usually see the promotion activities have basically done this. For example, anniversary and opening and celebrate the sales exceeded 1 million units, and new listing can be used as a pretext for promotional activities. Take the water heater Suning and Yongle replaced with activities, promotional activities of the origin and the background of December 9th is the Morning News reported a spate of Shanghai gas water heater age servic