chapter seven from pencil to pdf - logo design …（第七章从铅笔到pdf,标志设计u2026）.pdfVIP

Chapter seven From pencil to PDF To be a good designer you need to be curious about life; the strongest ideas are born from our experiences and the knowledge we gain from them. The more we see and the more we know, the greater the amount of fuel we have for generating ideas. I’m often asked how to transform this fuel into actual design concepts, and that’s what we’re going to look at in this chapter. We’ll focus on two vital steps in the process—mind mapping and sketching—and then talk about what to include when preparing your presentation PDFs for the client. Mind mapping Using mind maps helps you to consider as many different design directions as possible, and at the stage when they’re most needed. It’s a relatively straightforward process of word association. You write a word that’s central to the design brief, and then branch out from it, writing other words that spring to mind. These additional words could come after some thought or after researching the central topic. The idea is to form as large a “thought cloud” as possible, giving you a tool to refer to when it comes to the next stage—sketching. Mind mapping is particularly useful in the design profession because it’s very effective for working through these steps in the design process: • Collecting your thoughts • Generating ideas • Getting into a creative flow • Associating words with images and symbols I’ve been using mind maps for as long as I’ve be