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微信营销失败的四大原因 转载(WeChat marketing failure four major reasons reproduced)
微信营销失败的四大原因 转载(WeChat marketing failure four major reasons reproduced)
WeChat is a revolutionary thing, got the first ticket of the mobile internet. Since sitting on the mobile Internet this big ship, its everything must find the focus of the ship, and grow up, at least not to die.
Is this WeChat marketing direction, there are many places to play power, because the number of users is too big, this is generally the marketing promotion and dissemination of the brains of people, on the other hand, the official hard advertising ban. Just like Baidus attitude towards search engine marketing people is so ambiguous, advertising is too much, users are bored, advertising less, and their money is less, which is the need to find a gold balance point.
Marketing people in WeChat can flex their muscles of the place, the most typical is WeChat public account. Many have a person with breadth of vision in WeChat dug into the pot of gold, like Cheng Linfeng, Luo Zhenyu and so on is from the media in the crowd, of course, the more we have not heard of the individuals, enterprises also muffled fortune, because there are too many chances.
At present, there are many large WeChat public number, they have successfully accumulated fans, of course, have their own successful road of operation. Of course, unsuccessful public numbers will be even more. Although I operate only a general public number, but from the attention of a few public numbers and personal experience, it is easy to find some of the characteristics of non successful numbers. Why do I know they dont succeed? Because they dont know when they wont give me any more information. Thats the silent declaration of death.
The lessons of these failures are as follows:
1, WeChat public number as micro-blog to use
WeChat beat micro-blog, so WeChat replaced micro-blog, which was simply wrong. No matter how WeChat WeChat is WeChat, run amuck, micro-blog has always been micro-blog, no alternative question. Micro-blog is just settling. Its no
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