交通广播热播中的冷思考（Traffic Broadcasting Cold Thinking in hot hit）.docVIP

交通广播热播中的冷思考（Traffic Broadcasting Cold Thinking in hot hit） Traffic Broadcasting: Cold Thinking in hot hit Mouth Li Wenming Wang Xiaoping There is no need for a fixed place, either to walk or to stand, Lying listening? This randomness is the difference between broadcasting and other media One of the advantages, traffic radio is to play this advantage to the extreme. However, we should be soberly aware that the subsequent lack of traffic broadcasting is worrying. The program mode is relatively single. At present, the program of traffic broadcasting is big Nothing more than the information + topic + music model. If you remove traffic information The broadcast of the message is not very different from the general broadcast frequency. And people No I have, people have my independence, people alone, I excellent difference services, both traffic The comparative advantage of broadcasting should also be the first choice of its competitive strategy. How to break through the current relatively single program model, is the traffic broadcast further A major topic for development. Information monopoly is about to break. Traffic information is broadcast traffic zone Not an important feature of other frequencies. Information resources in this regard are also Has been monopolized by traffic broadcasts. However, this situation can not last long Variable. With the development of the automobile market, the expansion of mobile population and many media This is the home of traffic broadcasting, which is hotly contested by mobile audiences The ability to not necessarily generation single . Once the resource is lost, Potential, traffic broadcasting will inevitably lead to lack of power, the future is worrying. Multi squeeze competitors. In addition to the internal competition of similar media, The external competition faced by radio is becoming more and more fierce. Not to mention cell phones, MP3, MP4, the Internet, especially wireless networks and other emerging media streaming the Depar