京东网上商城的内部变法（Internal reform of Jingdong online shopping mall）.docVIP

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京东网上商城的内部变法（Internal reform of Jingdong online shopping mall）.doc

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京东网上商城的内部变法（Internal reform of Jingdong online shopping mall）

京东网上商城的内部变法（Internal reform of Jingdong online shopping mall） Whether from services, logistics, marketing, personal management, Jingdong needs a change to match the current size and future development. Critical moment: in early 2009, Jingdongs business support resources have been challenged by competition from the industry and consumer demand Critical choice: to keep China largest online shopping mall position, need to adjust the strategy to maintain growth momentum Coping strategies: comprehensively improve the quality of service, create new logistics speed, and expand the scope of profitability, strengthen internal management Strategy result: steady growth since 2009, and it remains to be seen whether we can stay ahead in the future In the e-commerce B2C business development highway, Jingdong online mall (hereinafter referred to as Jingdong) has been in their own industry to maintain a leading position. From 2004 formally launched so far, for five consecutive years, the average speed of development of more than 200%; nearly 6 years of sales data were 10 million yuan, 30 million yuan, 80 million yuan, 360 million yuan, 1 billion 320 million yuan, nearly 4 billion yuan. By 2009, Jingdong has more than 6 million registered users, and 46.7% of 3C share of online shopping has become Chinas largest B2C e-commerce company. But before and after the Spring Festival in 2009, under the severe winter of the financial crisis, the Jingdong, which thought we would tighten our wallets at this time, suffered an unexpected increase in orders. Due to the prior estimation, logistics capability to support a large number of orders suddenly increase, resulting in many orders have been delayed, or even to Jingdong on their website announcement, advised consumers through other channels of purchase. As a result, a focused consumer discontent has occurred. Looking back on the Jingdong development of the past 12 years, has been driven by the market, its business support resources, such as lo