从经销商的产品组合问题想起的几点问题（Several problems arising from the product mix of distributors）.docVIP

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从经销商的产品组合问题想起的几点问题（Several problems arising from the product mix of distributors）.doc

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从经销商的产品组合问题想起的几点问题（Several problems arising from the product mix of distributors）

从经销商的产品组合问题想起的几点问题（Several problems arising from the product mix of distributors） Product mix problem dealer is not what the new topic, about this problem long ago many experts and senior from various angles and levels of analysis and research, but also a lot of very good suggestions and methods. Overall is also to help dealers improve profitability and risk resistance comprehensive ability. Specific operation dealer product portfolio is not very complicated, for example to those products as a profit contributor, those products used to run, those products as the face of competition, those products as the development channels, those products used between product brand and industry to enhance the status of dealers and the relationship between management and so on, suggestions are also the dealer can understand within can understand the category. These dealers about product portfolio suggestion related articles published in many marketing magazine, also when many training experts have been much talked about N, of course, but also the spirit of caring from dealers, help dealers to the starting point. I have carefully read a lot, heard a lot of, yes, quite right, if the dealer carefully adjusted in accordance with their product portfolio so, will be of profit to distributors have a big leap, and building the distribution network and the distribution of brand will be optimized largely. But in the actual operation, there are few dealers having read the book or listening to lectures, according to the book or the teacher training those 1234567 steps to adjust the product mix and, while the vast majority of products still do, how to sell or what to sell, there is no true sense the product portfolio, inevitably dealers do not love money? Dont you like making more money? Thats definitely not. Anyway, I havent seen the dealer who cant get through with the money. Can the dealer not understand the specific operation steps? Also not, the product combination is not very complex, is