企业文化变革的时机（The timing of corporate culture change）.docVIP

企业文化变革的时机（The timing of corporate culture change） (excerpt from the authors publication reshaping the corporate culture training manual) This is the four part serial Sheng consulting firm in December will be by the machinery industry publishing house of the reconstruction of corporate culture training manual in the book, it is the management consulting enterprise culture library holds series third. This book is the first monograph domestic formally discussed the enterprise culture training, it from the aspects of theory and practice, a full range of corporate culture training introduced in the book, with many cases by Sheng consulting firm, to help the readers understand the operation of enterprise culture and training work. Case twenty-three: four steps of Ford automobile enterprise reform Talking about Ford automobile, that is really a glorious history of the enterprise, as the worlds second largest automobile factory, Ford car really unique place of operation, but there are also burden exists. Fords production oriented corporate culture has gradually set up production sites around the world, but gradually formed a global branch of each companys own mentality. And in the face of the Japanese car company from low quality after the invasion, the Ford automobile company launched the first wave of reform, in addition to reduce costs by layoffs, have also introduced a number of product quality plan. After the throes of reform in 80 and 90s, Ford Motor Co began to face the new challenges of cultural reform. On 1998, the board decided to appoint himself as chief executive in Nasser under the advocacy of Ford depicts a new corporate culture has four elements: the globalization of ideas, focus on customer needs, the pursuit of sustainable growth, and that the leader is the teacher 4 concepts, and the reform of the enterprise culture. It consists of four main parts: Part 1: Capstone This is a six-month learning process, the object of higher management within the enterprise.