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你好!合作伙伴(Hello, partner!)
你好!合作伙伴(Hello, partner!)
Three years ago, if you heard partners, people would think it was another name for a business partner. Today, as you all know, its a special term between the manufacturer and the agent. Through this change, we can find that the field of commercial circulation is undergoing a quiet change. Agency sales have been well known and play a more and more important role in the market. What is happening between partners, and how will we meet the future hand in hand? This article tries to make clear.
The agency rash and too much in haste
The agent system was formed in the 20s and 30s of this century. The explosive development in 50s and 60s, adjusted in 70s and mature in 80s, has become the basic mode of market sale.
On 1999 the pace of the arrival, Beijing Kelihua company set off a revolution in the book market: recommend the famous director Xie Jin, began to get people to care about what is Learning Revolution; CCTV reading time will be the two foreign authors in the studio, let all people want to know the education reform to see it in the book; this time, the national each big city parents, almost at the same time received the children back from school Learning Revolution exhibition invitation. Sales of a book so accustomed to abroad, put up a pageantry, to dare to think of things in the domestic press, is the issuing company, because in the current market of books, a book for you to advertise in CCTV, is issued a letter of invitation to pirated books. So, how bold illustrate in this market environment, cost hundreds of millions, not selling a book? It is because it is relying on the agents from first to last, this business can be said to secure to rely on. As everyone knows, the clever company in recent years is the Beijing Zhongguancun ran out from a computer industry dark horse, started by teaching software, through the sale, quickly became the product coverage of the company. Its agents in the country are all computer companies. In the past few
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