入口酒怎样延长二三线市场（How to extend the entrance wine two or three lines market）.docVIP

入口酒怎样延长二三线市场（How to extend the entrance wine two or three lines market） In this critical proposition, we need to return to the origin of enterprise management to look at problems and phenomena. The proposition of enterprise management is not to produce what kind of product, sell to what person, earn whose money, but want to understand the development trend of the industry, look for the law of industry development, and adjust the management activity to adapt to it constantly. This means that the essence of operating an enterprise is business value. That is to say, the source of enterprises sustainable management is based on the management of values. In order to solve the above problems, we propose to strengthen the Yake channel and terminal control efforts, relying on the fighting to change the current sales system, adjust the sales organization in the region, the establishment of a sales team to improve the core channel development as the core of the sales organization form, from headquarters and regional restructuring of the sales organization, strengthening the strategy and channel system. At present, the import of wine in the Chinese market to carry out rapidly, and to Guangzhou, Shanghai, Beijing, Shenzhen and so on as a representative of the line will become the entrance of wine business center and distribution center. Although the line will have a higher consumption but can not, because of the small and medium-sized entrance wine more lack of development will be in addition to the first tier markets outside the capital, human resources, market operators can lead to entrance wine market in the first-line market supply and storage volume increased, the Bureau will not only increase the fierce competition line will, also brought such as price war, the negative impact of international OEM filling. As a result, the trend towards a broader two or three - line market has become a new trend in the import of wine. Two or three line market status If the line is the top