中文搜索领导者百度与谷歌（Chinese search leader Baidu and Google）.docVIP

下载本文档

47
0
约2.33万字
约 17页
2017-07-24 发布于河南
举报
版权申诉

中文搜索领导者百度与谷歌（Chinese search leader Baidu and Google）.doc

1、本文档共17页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

中文搜索领导者百度与谷歌（Chinese search leader Baidu and Google）

中文搜索领导者百度与谷歌（Chinese search leader Baidu and Google） At the end of the 1990s, in the Internet world, the emergence of search engines made it easier for people to search for information on the Internet, which greatly improved the efficiency of Internet use. After the Overture company launched the PPC service in 1998, the Internet search service industry is in the ascendant. Google seized the opportunity to provide search technology for large web companies and launch an independent search service website. Soon, Google became the worlds largest Internet search service company. At present, Google has 112 international domain names in the world, more than 50% of search hits come from outside the United States, and the average market share of network search requests is more than 70%. More than 50% of Google search hits come from outside the United States, with the worlds only identity users reaching 380 million [1] a month. After the launch of AdWords keyword advertising in 2000, Googles Internet advertising revenue grew rapidly. 2008 fiscal year, Google operating income reached $21 billion 800 million, of which the absolute majority of revenue from Internet advertising services. Google heady, but in the China market, it has been a strong challenge Baidu. In the Chinese market in 2008, preferred 76.9% of Baidus first search engine, and only 16.6% [2] for first choice Google. In search of web content, Baidu had 73.2% market share, and Google was only 20.7%. This case compares the business models of Baidu and Google and the competition between the two in Chinese search field. Our study shows that, in essence, Baidu model is based in the United States similar Internet Co mature business model, but Baidu caught Chinese to a proper extent of Internet search service market of the high growth cycle, and the innovative products and services for the Chinese market characteristics, so as to obtain the market competition before Google in the search field Chinese first mover advantag