做深做透终端的具体方法医药销售(Do a deep penetration through the terminal specific methods, pharmaceutical sales).docVIP
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做深做透终端的具体方法医药销售(Do a deep penetration through the terminal specific methods, pharmaceutical sales)
做深做透终端的具体方法医药销售(Do a deep penetration through the terminal specific methods, pharmaceutical sales)
Browse the article, do a thorough, through the terminal specific methods
Do a deep and thorough approach to the terminal
Release date: 06 2008 30: 1
To do the deep through the terminal of the specific methods, the following is the author of gynecological medicine, cervical suppository, vaginal suppository for the terminal promotion, specific methods, published as follows, for reference:
I. implementation plan of terminal display award activities:
Purpose:
? highlight the location of the cervical suppository in the terminal;
? strengthen the relationship between the head of the cabinet and the shop assistant;
Requirement:
? require cervical suppository to be placed in the best position for a similar product for a period of time (a quarter);
Hong Wah products are being released together;
? Hong Wah POP ad placed in the best position;
? combine the product packaging box of cervical Kang or other products of Hong Wahs newspaper box into a variety of patterns.
Operation communication:
Create a single page to illustrate the method and the operation of the activity;
Inform the drugstore that all competitors will be rewarded;
? name and quantity of pharmacy;
Select several of the largest and most famous drug cabinet leader as judges, and Hong Wah staff together to assess the display scores.
? announce the rules of activities and push forward the agenda.
From the day of the month to the day of the year.
Awards methods:
1, after the participants are put in place, the Hong Wah terminal staff will take pictures of them and establish archives. Displayed in 1.3-1.5 meters, in the most eye-catching position, according to its degree is divided into five grades, each grade a point, the best 5 points.
2, every half a month to check, if there are major changes, change once a good, add one point, minus one point, and included in the file, re photographed;
3, each month retained 2 points,
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