各大门户网站06年一季度业务简要分析（A brief analysis of the 06 quarter business of major portals）.docVIP

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各大门户网站06年一季度业务简要分析（A brief analysis of the 06 quarter business of major portals）.doc

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各大门户网站06年一季度业务简要分析（A brief analysis of the 06 quarter business of major portals）

各大门户网站06年一季度业务简要分析（A brief analysis of the 06 quarter business of major portals） tencent The total income was RMB 645 million 300 thousand yuan (US $80 million 300 thousand), up 50.3% over the previous quarter, an increase of 114.8% over the same period last year. Internet value-added services revenue of 436 million 500 thousand yuan (54 million 300 thousand U.S. dollars), an increase of 65.9% over the previous quarter, an increase of 192.9% over the same period last year. Mobile and telecom value-added services amounted to 163 million 400 thousand yuan ($20 million 300 thousand), an increase of 30.4% over the previous quarter, an increase of 21.7% over the same period last year. Online advertising revenue of 41 million 800 thousand yuan (5 million 200 thousand U.S. dollars), an increase of 10.9% over the previous quarter, an increase of 173.1% over the same period last year. Business analysis The proportion of Internet value-added services revenue to total revenue increased from 61.2% in the previous quarter to 67.6% in the quarter. Internet value-added services revenue grew by 65.9% in the quarter, mainly reflecting a substantial growth in online gaming business, including from the QQ fantasy, QQ game portal and QQ church growth. At the same time, the virtual image of the network and the network of community services such as show, pet QQ and Qzone sustained growth. In addition, this reflects the seasonal effects of special promotions during the Spring Festival and winter holidays. The proportion of mobile and telecom value-added services revenue to total revenue decreased from 29.2% in the previous quarter to 25.3%. Mobile and telecom value-added services revenue grew by 30.4% in the quarter, mainly due to the companys efforts to improve product features and functions, expanding marketing channels. In addition, the January 2006 acquisition of Zhuo Italy Max (Joymax) has also brought a certain income growth. The proportion of online advertising revenue to total rev