嘉里系VS鲁花领导者与挑战者的博奕（Kerry VS Game leader and Challenger Luhua）.docVIP

嘉里系VS鲁花领导者与挑战者的博奕（Kerry VS Game leader and Challenger Luhua） The leader and challenger is a life and death of the enemy, to overthrow the Challenger leader leader instead, desperate to protect its hegemonic position. There is no leader for ever, nor a challenger for ever. The position of the two is likely to be inadvertently overturned. As a China small package edible oil industry pioneer and leader, arowana Kerry as the core of the Department of spare no effort to consolidate and occupy the dominant position of industry leader; not willing to do permanent industry Challenger Lu Hua, rely on the category of innovation and market strategy, still firmly in jail and snatch the peanut oil in this market segment leader brand position. Leaders strategic choice Arcade game field. If the battlefield does not want to be a general is not a good soldier, so and so on, can be said that in the fierce battle to become the leader of the enterprise is not fit for the enterprise. The leader in the industry, the word around can summon wind and call for rain, the development of the industry, more exclusive industry pricing, resource allocation, and high profits and a number of standard setting power; industry leader in profit rate is second, third percentage points higher scores, and the two, third is the old industry profits, leaders in high-end hard to live under pressure. In todays economic conditions and excess of excessive competition, the enterprises in the industry more than 1000, but only one or two leaders. The so-called strategic decision success or failure, in order to become one of the best leaders in the industry, in addition to weighing their own resources and conditions, but also in accordance with the development of the industry and its own conditions to make the right strategic choice! Kerry brothers, from Singapores brother brothers group, has been able to become Chinas leading leader in small packaged oil, thanks to its preconceived strategy. Back in late 1980s, whe