华帝减利润 不要怪奥运（Dont blame the Olympics for Vattis profit margins）.doc

华帝减利润 不要怪奥运（Dont blame the Olympics for Vattis profit margins） Recently, the first financial daily reported that the Olympic marketing investment in Vatti net profit fell four or five to 2007 message, said: the Beijing 2008 Olympic Games the sole supplier of gas appliance Vatti shares released results of letters revealed that due to the investment of Olympic marketing and sales revenue increase, the corresponding growth has not been, in 2007 the companys net profit will decline four to 50%. See this news, I was not a bit strange, Olympic marketing was made and lost money, even if there is a sports marketing experience of the well-known enterprises in the world have compensation earned mixed, local enterprises in the first time to participate in the Olympic marketing a green hand, make money is not normal; the loss of profits for the tuition fee is relatively normal. I can say, but from input to output than this short-term economic indicators, to become 2008 Olympic partners, sponsors, suppliers of many enterprises, almost no profit at all. By the end of the Olympics, we can see the ugly result. Great contribution but we still want to thank each Chinese they made for the Beijing Olympics, as thanks to buy sports lottery as they to the country sports, although not winning no return, they still continue to increase investment. Others stocks, you have to say every bull market; people buy lottery tickets, you have to say every day this time winning said above; unlucky words, many business leaders will hurt the heart. However, look at the product development performance of these enterprises, public relations communication, creative advertising, marketing performance, terminal display performance, employee morale, performance and so on, not to mention the spirit of the Olympic Games and their faster, higher and stronger far, even touched the consumer if surgery is also a lack of scrutiny, what is more gold silver cast tens of millions, several hundred million, the basic ac