国美将砸亿元央视广告求转型因三季度连续亏损（Gome will hit one million yuan CCTV advertising for restructuring, due to continuous losses in the three quarter）.doc

国美将砸亿元央视广告求转型因三季度连续亏损（Gome will hit one million yuan CCTV advertising for restructuring, due to continuous losses in the three quarter） Gome will hit one million yuan CCTV advertising for restructuring, due to continuous losses in the three quarter Continuous losses, so that the United States can not afford the shelf, and now will be smashed 400 million yuan to the CCTV for transformation, can success? The loss seems to be the inevitable topic this year for Gome (00493, HK). Gome yesterday (November 19th) afternoon released the latest results show that in the first three quarters of revenue fell 18.02%, suffered two consecutive quarters of losses. In the first three quarters, Gomes losses were as high as $687 million. Even when the deficit, the United States and the United States did not reduce their spending on publicity, the day before yesterday to spend 400 million yuan in CCTV advertising, the amount is 4 times in previous years, becoming the biggest horse. Even under the huge investment deficit, but also to the industry for the United States will therefore bear pressure on the performance of doubt. However, Gome Investor Relations Department official told the daily economic news interview that the countrys publicity and promotion budget as a whole is similar to previous years, but only in strategy adjustments. Specifically, it is for the United States multi-channel strategic services. 400 million behind the launch: changes in promotion strategy In the second quarter reported losses of 568 million yuan, the United States again lost 186 million yuan in the third quarter. Prior to this, Gome has issued a warning notice, is expected in the third quarter net loss amount for 100 million ~ 200 million yuan. Chinas home appliance industry showed a global downturn in the first half of 2012. Gome chairman Zhang Dazhong in yesterdays announcement, the main reason for the loss attributed to the environment. Deputy director of China Appliance Marketing Committee Hong Shibin