用大数据分析我们的生活（Analyzing our lives with big data）.doc

用大数据分析我们的生活（Analyzing our lives with big data） Analyzing our lives with big data? A few years ago, the Massachusetts Institute of Technology Media Lab (MIT) (Media Lab) computational social sciences professor Alex? Sandy? Pentland (Alex Sandy Pentland) in the United States bank (BofA) a call center located in Rhodes Island, conducted an interesting experiment. According to his memories, in the 80 employees who install biometric devices for all mobile, face-to-face conversations and e-mail tracking for six weeks, and then used a computer to analyse about 10GB data. The results show that employees are isolated from each other. Part of the reason is that, in order to ensure that the phone continues to be answered, the center operates a turn break like a similar call center. In response to this problem, the Bank of America decided to change the old way, so that employees could go out for a cup of coffee or exchange views in an uncertain way. The effect of this change was almost immediate, and there was a dramatic improvement in company performance. In the upcoming social physics (Social Physics) a book, Pentland writes: the average call handling time decreased rapidly, which means the staff become more efficient. (that) the call center management changed all the old methods of call centers into new management practices, with an expected annual productivity increase of $15 million. When I heard about this story, I couldnt help cheering for the long - standing call center staff and business working people. Many people have an instinctive view that they work hard all day in isolated cubicles, extremely grinding and inefficient. Pentland data largely provides evidence for this view. The bank makes the Pentland team of staff to carry out this observation activities, and accordingly reformed the rest time arrangements, these two points are worthy of praise. However, a bigger problem for us is at stake, Pentland of these scholars is how to analyze our life. For centuries, it h