一个品牌的十面埋伏（A brand of house of flying daggers）.doc

一个品牌的十面埋伏（A brand of house of flying daggers） Ambush marketing is translated by English Ambush Marketing, also known as the Parasite Movement, meaning parasitic movement, is refers to the enterprise to use the media and the public on major events organized by the attention, associated with major events, so that their association with major events, causing the consumer associations and media attention. Generally speaking, ambush marketing is more widely used in sports marketing. How to get the maximum extent of the spreading effect in the event no rights in the circumstances, it is today placed in Zhang the immediate problem, we might as well in the wisdom 2008 studio by children, listen to what they say, what is the brand of ambush? Noon rest, to the company practice Xiao Yang did not eat together, Lao Zhang is a bit strange, looking around, see little Yang Yi personally sitting in the conference room, holding a piece of paper in a daze. Whats the matter? Zhang past patted him on the shoulder, and glanced at his hands, is a domestic mobile phone brand brief (Bulletin), little Yang Yangzi a little worry: boss, a major international marathon began immediately, the mobile phone brand to enter the campus event marketing campaign products, no event marketing the problem, we have ready-made market of campus network, can be difficult to find in that of marathon, the brand does not have any rights, not its sponsor, how to do this? One cant make bricks without straw! Ha ha, Lao Zhang said happily, just for this, go, eat, go, have a meeting later, Ill call some of your friends from the marketing department and listen to what they say.! Look for the possibility of an ambush Who says sports marketing must be sponsored? Mason listened to the meeting and raised objections. The difference between sponsorship and participation is that the competition offers different opportunities. There are many opportunities around the event, not only for sponsors.. And how do you say youre going