不同形式的房地产广告文案制作要点（Different forms of Real Estate Advertising Copywriting production points）.doc

不同形式的房地产广告文案制作要点（Different forms of Real Estate Advertising Copywriting production points） Science alone without friends, is solitude and smell. May we all be blessed with longevity. Though far apart, we are still able to share the beauty of the moon together.。 Shoot first shoot horses, qinzeixianqinwang. Ever-victorious invincible. Energy-saving, charge fifty, Guan shan. Types of work in real estate advertising copy There are several forms of real estate advertising copy work: The name, SLOGAN, outdoor artillery, fence, flag, flag, guide the sales offices of display panels, single page, folding, clamping newspapers, posters, brochures, newspaper Loushu, media advertising (hard and soft, semi soft and semi hard), TV media advertising, direct DM. 1, the case name Advertising purpose: Case name should be said that the real estate marketing planning is the first step. First of all, the case name can be described as the first sale of advertising, but also the most direct advertising, not only support the name of the memory depth in the hearts of people, but also support the visibility of the project in the market. Case names can clearly identify consumer groups, and developers can attract specific populations through case names. The role of the case name is most obvious in the different development phases of the project. Good case name can attract the attention of consumers, in many projects stand out, showing the characteristics of the property, and these characteristics in the first time passed to consumers. Text structure: 1) ordinary developers: generally less than five words 2) brand developers: generally less than seven words Breakthrough point: Ordinary developers generally take the characteristics of the project itself as a support point, and from the projects physical attributes, spiritual attributes as a breakthrough point. Brand developers generally will continue their own brand style, mostly in the project before the developer brand name, or some developers