中国本土老字号的奢侈品梦想（Luxury brands of Chinas old brands）.doc

中国本土老字号的奢侈品梦想（Luxury brands of Chinas old brands） Double sister rebirth Shanghai home layout high-end Author: Huang Shuhui 2010-08-24 source: China Securities News After three years of demonstration and preparation, Shanghai Jahwa (600315) 23 re issued a century old Shanghai classic old brand double sister, so far, Shanghai Jahwa formal layout of strategic high-end brands. Profitability will be faster than Herborist The launch of the double sister brand was born in 1898, is by the predecessor of Shanghai Jahwa - founder of the founder of Canton Sheng Feng Futian. In 1915, the twin sister products Pink Cream in the United States held in San Francisco Panama World Expo won the gold medal, by the then president of the Republic of China Li Yuanhong handwritten inscription material harmonious beauty beauty shown to the best advantage . But after the 40s and 50s of last century, because of war and political unrest, double sister gradually fade out of Shanghai. In 2007, Shanghai Jahwa launched a revival of double sister and entered the concept of fashion industry, and for this, a lot of preparation. The new twin sister to return to Shanghai, located in the Ladies culture and Shanghai style, will be the international brands of cosmetics as competitors, will also enter scarves, jewelry and other non cosmetic fashion field. Double sister the first store 23 in Shanghai, the Bund the Peace Hotel officially unveiled, the first listed products include skin care, make-up, perfume, scarves, accessories and so on more than 40 kinds. Shanghai Jahwa chairman Ge Wenyao said, Shanghai Jahwa plans to open 5 stores in the year, the next few years, the number of stores reached 20 - 30. Ge Wenyao said that the company had previously operated high-end brands, Herborist has a certain experience and lessons, therefore, relative to Herborist, double sister can certainly achieve faster profits. According to statistics, Herborist is seventh years to turn a profit, but now every year to more than