中石化润滑油公司品牌管理（Brand management of Sinopec lubricant company）.doc

中石化润滑油公司品牌管理（Brand management of Sinopec lubricant company） This article is contributed by york0823 Brand management system of Sinopec lubricating oil company (Draft) B-1 general B-1.1 management system in order to regulate the reason for Sinopec lubricating oil company (hereinafter referred to as the company or the company headquarters ) VI management, scientific application guide VI system, realize the efficiency and effectiveness of VI system used in the activities of the maximum, with the actual situation, formulate the measures. The scope of application of the B-1.2 approach applies to oil companies, departments, business terminals, product level and service level, and the unit subordinate product / service unit (hereinafter referred to as company owned units). Management system, B-2 management system, B-2.1 management mode, A. company VI system management model is the two level responsibility system, that is, the unified management of the headquarters of the lubricating oil company, the company is responsible for the classification of units. B. company headquarters management to functional departments, product / service level, requires each functional departments, product / service level designated a leadership, and by person in charge of the unit VI management. Within the C. functional departments and product / service levels, the management level, level of responsibility, requires each product / service level to specify the responsibility department, person in charge of the units VI management. The responsibilities of B-2.2 departments to establish VI management responsibilities A. oil company headquarters by the general manager of the office of the brand promotion department (hereinafter referred to as the total promotion department) responsible, clear as duty department. B. company belongs to each unit of VI management responsibilities, the unit designated by the Department responsible for, or the unified establishment of brand promotion department, clear