从杯装奶茶里获得的启发（Inspiration from a cup of milk tea）.doc

从杯装奶茶里获得的启发（Inspiration from a cup of milk tea） Food industry compared to industry IT, electronics, and other than the new, always lack of innovation ability, although that in recent years the great success of Wang Laoji, but more like old tree buds improvement activities, and A new force suddenly rises. cup of tea, can be said to be a complete category of innovation, from the innovation to the industry the next to speak, it is more worthy of our herbal tea with special respect than. A cup of tea two giant a hit: each one sticks to his own viewpoint, the first cup of tea brand, the annual sales of 700 million cup; another title: romance. Who will be the dominant force in this industry? Who really has become the dominant industry achievements here basically no the main, most important is who has determined the dedication of the industry, the international shortage incurred all grief case due to defeat industry vicious competition, the huge difference in the milk industry a vicious competition in the whole army do not. So, from this point of view, we no longer recommend brand sequencing and market share. Because this kind of competition often makes us very conscious, not mount the jungle. And if a brand has great impact on the industry, it will be far greater than its competitive significance. For example, what if Wang Laoji and Huang Zhenlong held PK for nothing and Huang Zhenlong didnt mean it, and Wang Laoji won? At best in Guangdong, the market share over Huang Zhenlong, can not be compared with the results of tomorrows Wong Lo kat. Wang Laoji is not short-sighted to take up arms and therefore very similar, the mind to develop the herbal tea industry price - - Wang Laoji to redefine the anti lit, the cost of this category of herbal tea, herbal tea industry makes the cake bigger, herbal tea has since out of the Guangdong market, to the world. If Wang Laoji is still in the core with Huang Zhenlong about Deng and other brands of fight, then Wang Laoji will not have t