会展主办者与会展赞助商（Conference organizers and exhibition sponsors）.doc

会展主办者与会展赞助商（Conference organizers and exhibition sponsors） 4, the participation of marketing objects. In many cases, the exhibition organizers although familiar with the planning and operation of exhibition, but the cognition of the industry may not be profound, and so the whole process to listen to the views of participants and exhibitors must adjust the marketing content as much as possible according to their ability to combine attendees and exhibitors, to better meet the needs of attendees and exhibitors. In addition, participants and exhibitors have strong participation in the exhibition activities, and organizers must interact with them to improve the satisfaction of participants and exhibitors. At the same time, exhibition marketing also has the following functions: 1, through the exhibition, enterprises can display their brand, through the exhibition to provide information channels and networks to promote their goods. The enterprise can communicate with the target customer in a short period of time, and can send the product information to a specific customer, and produce the immediate response from the customer. 2, exhibition is a convergence point for producers, wholesalers and distributors to communicate, communicate and trade. Professional exhibition is the epitome of the representative of the industry, even a market to a certain extent, enterprises can establish and maintain the relationship with stakeholders in the exhibition, based on the market in the overall corporate image. 3, through the investigation and observation during the exhibition, the enterprise can collect information about competitors, distributors and new and old customers, enterprises can quickly and accurately understand the current situation of the development of industry and the latest domestic and foreign products and the trend, so as to provide the basis for enterprises to make the next step of the development strategy. 4, reduce marketing costs. According to the Federation of Brit