体验营销应以情感为先（Experiential marketing should take emotion as the first step）.docVIP

体验营销应以情感为先（Experiential marketing should take emotion as the first step） Simply speaking, the experience is to create a good memory for consumers. Memory is a process of human emotions, memories of the perfect experience for the premise, therefore, no matter what you are engaged in experience marketing products, to do, should be based on emotion into the first. With the rapid development of economy and the gradual improvement of peoples material and cultural standard of living, the multifunctional products that are needed to obtain life simply can not meet the needs of consumers. People in the purchase of products before or in the process of purchasing products, if the product experience atmosphere and scene, consumers can get involved, personally on the scene, some kind of emotional experience, it will have a huge impact on the purchase decision. The emotional experience of marketing experience marketing is the enterprise in the implementation process, the emotional elements penetrated into all aspects of marketing experience, in order to satisfy the customers emotional and psychological needs, and achieve corporate earnings experience marketing model. The emotional experience of marketing makes customers improve brand awareness through emotional communication, marketing personnel are feeling and innovation in emotional injection and natural experience will improve product visibility, satisfaction and loyalty. Emotional experience marketing is more humane marketing, pay attention to love moving. It has abandoned the business interests as the starting point of the defect in the traditional marketing mode, but the true from the consumer experience, listen patiently, observe carefully has care consumer sentiment, through the emotional communication between the two sides, reach the consumer to business trust and affection, but also for the enterprise to formulate the corresponding marketing strategy provides the first hand information. The two sides reach mutual unders