减法营销与通胀期的赢利模式创新（Alternative marketing and innovation of profit model in inflation period）.doc

减法营销与通胀期的赢利模式创新（Alternative marketing and innovation of profit model in inflation period） In the economic cycle of inflation to deflation, it is not the profit margin but the market share that determines the life and death of an enterprise. But the economic cycle is that inflation will be deflation and inflation itself will curb consumer demand, that is to say, in the inflation period, the enterprise product marketing experience is difficult, sales may decline, but once into deflation or stagflation period, product sales will be more of a challenge. In the period of inflation, reconstruction of enterprise profit pattern is an important strategic measure, and the profit model innovation is fundamental to determine the overall ability of enterprise in the business value chain link higher than peers in enterprises, but also the competitiveness of enterprises. Marketing and marketing method to reduce Hear subtraction marketing, first instinct is to do subtraction: reduce the number of products, reduce service items, reduce marketing costs, reduce marketing personnel, reduce the number of dealers, reduce the number of terminals, in contrast with the term additive marketing contained in the content is. The addition of marketing can be manifested as an increase in the level of marketing expansion, but it is not just subtraction of the content reduced, subtraction marketing is not reduce marketing, marketing is included to reduce marketing method, but the connotation of marketing is to reduce marketing than subtraction rich and much deeper. Characteristic 1: the power that leads to structural change in the industry The reduction of reduced marketing from the perspective of customer utility sometimes implies new markets, new categories, new opportunities, and new enterprise strategic positioning. For example, as the representative of the Chinese Home Inns, JinJiang Inn industry of economy chain hotel, the hotel lobby area is reduced, by reducing the number of ancillary facil