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吉利收购沃尔沃的十大机遇与挑战(Ten opportunities and challenges for Geelys acquisition of Volvo)
吉利收购沃尔沃的十大机遇与挑战(Ten opportunities and challenges for Geelys acquisition of Volvo)
Many media have bought Geelys Volvo as snake swallow. Then, when the snake really swallows the snake, does the snake digest the snake, or does it like a snake?
Challenge 1: lack of team with international operation experience
Geely Group operations team, including the original Fiat FPT China District President Shen Hui, and former president of Tong Zhiyuan for Huatai Automobile Chinese Volvo car project chief operating officer, Volvo localization project implementation. (the main experiences of the two above are all in China)
Li Shufu told a number of media interviews, said Geely will not send personnel settled in Volvo. (rather than humility or respect for Volvo, lack of courage and confidence)
Opportunity 1: to build and train international team
Challenge two: spend a lot of money for Volvo wipe the buttocks
In 1999, Ford bought Volvo, the worlds top car brand, for $6 billion 450 million, more than three times the current Geely bid. By 2008, when Ford was preparing to sell Volvo, it suffered a pre tax loss of $1 billion 500 million and owed $3 billion 500 million in debt to Ford. (believing Volvo has a lot of bottom debt.)
Two opportunities: Volvo and Ford and other cooperation by the main bargaining opportunities for greater cooperation in space, such as the establishment of a joint venture Geely Ford in China and Ford, Geelys acquisition of Ford even foreshadowed.
Challenge three: facing the challenge of further compressing the operation cost of Volvo
According to reports, Li Shufu on the future of Volvo and it is not complete. He said that for mergers and acquisitions, the only need to change is the assessment and reward and punishment measures. In addition, in his vision, Geely will help Volvo reduce manufacturing costs and open the Chinese market with its deep understanding of china. (reduce salary, reduce welfare, etc., believe that Li Shufu is the killer)
Three opportunities:
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