创业导向促进企业绩效企业培训（Entrepreneurial orientation, promotion, enterprise performance, enterprise training）.doc

创业导向促进企业绩效企业培训（Entrepreneurial orientation, promotion, enterprise performance, enterprise training） In the current external environment of rapid change and intensifying competition, enterprises must constantly seek entrepreneurial opportunities and turn them into business performance to obtain sustainable competitive advantage. To achieve this goal, entrepreneurial orientation can play an important role. However, different scholars on the issue of the mechanism behind the entrepreneurial orientation promote the corporate performance, but Public opinions are divergent. unable to agree on which is right. In order to find the mechanism behind the entrepreneurial orientation and promote the performance of enterprises, we did a questionnaire survey and analysis of the enterprises in the Pearl River Delta region. Through the data analysis of the collected 132 effective questionnaires, the study found that: the venture oriented proactive and innovative, risk-taking dimensions are positively correlated with corporate performance; learning oriented relationship, first move to innovation and enterprise performance between mediating effect in the relationship, risk and performance between enterprises part of the intermediary role. Entrepreneurial orientation: “ how to do ” not “ what to do ” Entrepreneurial orientation refers to the type of enterprise decision making, methods and practices in the entrepreneurial characteristics, it reflects the “ how the enterprise to do ” rather than “ what enterprises do ”. The introduction of entrepreneurial orientation also reflects the transformation of strategic management research from strategic content to strategic process paradigm. Miller summed up the characteristics of entrepreneurial enterprises, that entrepreneurial enterprises should be involved in product innovation, market risk, ahead of competitors innovation of enterprises, based on this, many scholars believe that the entrepreneurial orientation includes innovation (innovati