应用行为战略消除决策偏见（Applying behavioral strategies to eliminate decision biases）.docVIP

应用行为战略消除决策偏见（Applying behavioral strategies to eliminate decision biases） Applying behavioral strategies to eliminate decision biases Even the most important strategic decisions made by the wisest managers in the best companies are subject to cognitive bias. If you let things drift subconscious prejudices, will damage the strategic decision. Recall that a major business decision you made recently in the enterprise: a major acquisition of a large amount of capital expenditures, or a new product on the market, even a good analysis of good judgment shall be responsible for the management, and will not naturally good decision to produce. Using the discovery of behavioral economics, we can identify these biases in decision making and develop processes for eliminating them. Once regarded as heretical beliefs of behavioral economics has now become mainstream subjects. Fund managers apply insight into the subjects intellectual limitations to understanding investor behavior and using abnormal volatility in earnings. Policy makers use behavioral principles to improve the participation rate of retirement savings schemes. Marketers now understand why some promotions attract consumers, while others do not. However, few strategic experts in an enterprise will consciously consider some of the cognitive biases revealed by behavioral economics when making important decisions - the systematic tendency to deviate from rational considerations. The reason is not difficult to understand: unlike in some other areas (such as finance and marketing), executives can use psychology to understand exist in most others cognitive bias, and strategic leaders need to recognize their own cognitive biases. Therefore, although the management works of the authors (including our own) understanding of behavioral economics in deepening, and promote its application to do a lot of effort, but how to use most corporate executives in the understanding of behavioral economics power, there are still many problem