新兴市场消费行为驱动要素（Drivers of consumer behavior in emerging markets）.doc

新兴市场消费行为驱动要素（Drivers of consumer behavior in emerging markets） The rapidly emerging markets show that, for many enterprises worldwide, are faced with opportunities for growth, this growth opportunities exist in all walks of life, including FMCG, technology, finance, automotive and health products industry. But these burgeoning emerging markets do not simply copy the models and methods of developed markets. These companies want to penetrate into the fastest-growing market and get some results, will face unique challenges, but also often means that companies must make major changes, whether it is the traditional business model, or commercial mode of thinking. TNS market research company in the worlds fastest growth market and consumer spending habits and purchasing behavior, through global consumer survey, emerging market consulting experts and commercial experience, draw their own conclusions. Diversity principle The rapidly developing emerging countries are particularly heterogeneous. The markets of these countries often have racial, cultural, and religious differences, whether within or between countries. India, for example, has 18 official languages and 1652 dialects. Although India is dominated by Hinduism, it is also the third largest Muslim country in the world, with 161 million muslims. South Africa has 11 official languages, while Indonesia has more than 700 local languages. One can imagine, in carrying out marketing work and the formulation of communication strategies and tactics, these differences greatly enhance the difficulty of enterprises to carry out marketing work. Proud and sensitive The key to an enterprises success in emerging markets is whether firms can identify and understand the culture, values, beliefs, and pride of a particular market consumer. Recall that the 2008 Olympic Games in China brought pride to the Chinese nation, as well as the 2010 FIFA World Cup in South africa. The key is to recognize that these fast growing markets and emerging