新希望如何玩转乳业诸侯（New hope how to play cow vassal）.doc

新希望如何玩转乳业诸侯（New hope how to play cow vassal） [news background] January 17, 2004, new hope group decided to Sichuan Huaxi Dairy Co. Ltd., Sichuan new Xinyangping Dairy Co., Sichuan Xinhua West Dairy Beverage Company Limited merger, jointly set up Sichuan new hope Dairy Co. ltd.. This means that Liu Yonghao unified Sichuan three dairy company, become the Southwests largest dairy giant. Faced with Yili, Mengniu, three yuan, bright and other dairy giants in the national market expansion, the new hope also officially launched its first step in the integration of the national dairy industry. Integration is a necessity The new hope group is a nationally renowned company specializing in feed, chemicals, finance, real estate and other industries. Because optimistic about the dairy industrys market prospects and profit margins, the New Hope Group officially entered the dairy industry in 2001. New hope for three to five years, through strategic cooperation with well-known local dairy enterprises, in order to pull the total assets of more than 3 billion, to achieve 40-50 billion yuan of sales revenue, thus forming another pillar industry of new hope. In 2002, the new hope dairy company has acquired the 12 famous local enterprises in Chongqing, such as Qingdao Qin brand, Changchun branch, Tian friend and so on, and completed the first step of establishing the dairy vassal alliance strategy. In 2003, the new hope dairy started the construction of milk base, and made internal adjustments to the purchasing enterprises, and achieved good results. New hope dairy products sales rate of 100%, total sales jumped to sixth in the country, becoming Chinas second largest dairy enterprises in the south. 2004 is the new hope for the national dairy integration year. How does the new hope deal with an increasingly powerful dairy giant? Can the acquisition company cooperate with the new hope? How can a takeover enterprise be consolidated into a joint fleet? The expansion of new hope is different